![]() ![]() Press Control-F11 to adjust the website to the visually impaired who are using a screen reader Press Control-F10 to open an accessibility menu. Massimo Dutti is part of the Inditex Group (Zara, Pull&Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Uterqe), one of the worlds largest. uma sociedade portuguesa com sede na Avenida Fontes Pereira de Melo, n.49, 2. The Spanish brand’s pricing strategy reflects this image - it has the highest average price among Inditex brands. Please note: This website includes an accessibility system. About Press Copyright Contact us Creators Advertise Developers Terms Privacy Policy & Safety How YouTube works Test new features NFL Sunday Ticket Press Copyright. Massimo Dutti um nome comercial com que opera ITX Portugal Confeces, S.A. Within the Inditex Group, Massimo Dutti, with its classic style, represents an aspirational profile. Why doesn’t the Spanish label focus much on this category? Is there an opportunity to rethink the assortment share in the dress category?ĭid Covid-19 affect Massimo Dutti’s pricing strategy? It is noteworthy to mention that dresses don’t represent one of the main categories for Massimo Dutti, while its competitors invest heavily in dresses. However, after the covid-19 pandemic, they all increased their assortment shares in this category. ![]() The upper-body categories were already the main focus for all those brands. Massimo Dutti’s assortment stays competitive on the market in all departments, but the Inditex brand directs a bigger assortment share to upper-body ready-to-wear pieces in comparison with its peers. When looking at Massimo Dutti and its competitors, it’s notable that the Spanish label has positioned itself well. ![]()
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